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Highlights Ball State study Teenagers responding to direct mail Personalization increases effectiveness We old schoolers who have been in the mail biz for years know that our medium is still the most effective means of bringing in new customers. The exciting news is that results from research recently performed by Ball State University shows more »
There is much buzz these days within the mailing industry about the new Intelligent Mail Barcode, yet its effective implementation date still seems a bit hazy. Recently, the postal service announced that it would be pushing back the date for requiring the IMB to May 2009, from its previous Jan. 2009 date. However, the IMB more »