United States Postal Service Full Service Approved
Highlights Political parties spending more on mail Credit card issuers ramping up mail 1/3 of world’s mail is U.S. direct mail People have been predicting the demise of direct mail for the better part of a decade now. And it’s true that the current economic situation has hurt both mailers and the postal service. But more »
One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”
Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual more »