Highlights Ball State study Teenagers responding to direct mail Personalization increases effectiveness We old schoolers who have been in the mail biz for years know that our medium is still the most effective means of bringing in new customers. The exciting news is that results from research recently performed by Ball State University shows more »
Postal customers can partially stave off the higher rates for a little while by stocking up on Forever stamps now. But be warned: many post offices have difficulty keeping them in stock. For mailers who use meters or permit imprints, there is no putting off paying the higher postage.
On Nov. 23, 2008, the United States Postal Service will require all standard presort mail to meet its newly revised standards for Move Update. This is a change the postal service hopes will significantly reduce the amount of mail that is undeliverable as addressed, which they say will lower their costs. Currently, standard presort mailings more »