United States Postal Service Full Service Approved
Gary Cooper makes “Legends of Hollywood” series. The postal service issued 40 million stamps bearing the likeness of Gary Cooper on Sept. 10. The Cooper stamps are the next release in the Legends of Hollywood series, which honors film icons from Hollywood’s “Golden Age.” Cooper’s stamp features a portrait by California artist Kazuhiku Sano, which more »
One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”
Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual more »