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  • It’s a good time to mail

    Highlights Fewer pieces vs. fewer campaigns No spam filter Tangible message in hands Remember that old saying about dark clouds and silver linings?  Sometimes I think a businessman must’ve coined it, because it seems that opportunity presents itself even in unfavorable economic circumstances. Near the end of fiscal year 2008, the United States Postal Service more »

    Putting mail to work for you: Dimensional Mail

    Part 4 in a series on the benefits of different mail media. Highlights Cuts through mail clutter Starts conversations Always gets opened Dimensional mail is the one kind of direct mail that is universally loved.  Successful mail marketers know that boxes and packages always get opened.  Who doesn’t like getting a surprise gift in the more »

    Putting mail to work for you: Letter mailings

    Part 3 in a series on the benefits of different mail media. Highlights Proven high ROI Room for longer text Protect sensitive info Letter mailings are the venerable standard of the direct mail industry.  There are very good reasons for this: letter mailings are the most versatile mail medium, and they traditionally produce a high more »