The Postal Service’s Every Door Direct Mail program offers mailers an attractive new option for getting their message out. Every Door Direct Mail is essentially a streamlined process for sending saturation mail to a targeted area or areas without a mailing list. There are two sides to EDDM, to serve the needs of two different more »
Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual more »
Part 4 in a series on the benefits of different mail media. Highlights Cuts through mail clutter Starts conversations Always gets opened Dimensional mail is the one kind of direct mail that is universally loved. Successful mail marketers know that boxes and packages always get opened. Who doesn’t like getting a surprise gift in the more »