Highlights Franklin D. Roosevelt John Lennon Ronnie Wood Did you know that the USPS designates October as National Stamp Collecting Month? Every fall the postal service kicks off the month-long celebration of philately by unveiling a new collector stamp series for the youth market. Stamp collecting was once the most popular hobby in the world, more »
Gary Cooper makes “Legends of Hollywood” series. The postal service issued 40 million stamps bearing the likeness of Gary Cooper on Sept. 10. The Cooper stamps are the next release in the Legends of Hollywood series, which honors film icons from Hollywood’s “Golden Age.” Cooper’s stamp features a portrait by California artist Kazuhiku Sano, which more »
One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”