Yes, it was 220 years ago, on February 20, 1792 that President George Washington signed legislation creating the U. S. Postal Service. So I guess that means that those of us in the mailing industry owe a special thank you to President Washington on this Presidents Day which, coincidentally, is a postal holiday.
The MFSA Midwinter Conference is in Phoenix this year and I'm excited to say that I will be participating on a panel, Thursday, February 23. The Mailing and Fulfillment Service Association, otherwise known as ‘MFSA‘, is a trade organization that has been helping mailing and fulfillment companies keep up with all things related to business development.
If you're going to be there, you can find me at breakout session #2, “Making EDDM Work FOR You.” I'll be giving a short presentation about our experiences with the USPS Every Door Direct Mail program. After that I'll be fielding questions as part of a panel discussion.
I'm looking forward to the networking dinner Thursday night so please come say hello and share your favorite mailing industry stories with me.
Oh! And if you're on twitter, like we are (@ipresort), follow @MFSAnet and don't forget to use the #mfsamidwinter on your tweets before and during the event. Hope to see you there!
Here's something that will help as you plan your direct mail marketing strategies for the new year.
The United States Post Office will observe the following holidays in 2012:
• Monday, January 2 | – New Year's Day (observed) |
• Monday, January 16 | – Martin Luther King, Jr. birthday (observed) |
• Monday, February 20 | – Washington's birthday (President’s Day) |
• Monday, May 28 | – Memorial Day |
• Wednesday, July 4 | – Independence Day |
• Monday, September 3 | – Labor Day |
• Monday, October 8 | – Columbus Day |
• Monday, November 12 | – Veterans’ Day (observed) |
• Thursday, November 22 | – Thanksgiving Day |
• Tuesday, December 25 | – Christmas Day |