The Postal Service’s Every Door Direct Mail program offers mailers an attractive new option for getting their message out. Every Door Direct Mail is essentially a streamlined process for sending saturation mail to a targeted area or areas without a mailing list. There are two sides to EDDM, to serve the needs of two different kinds of postal customers.
Retail customers can send up to 5,000 pieces without a permit account. The pieces have to qualify as Standard Flats and weigh no more than 3.3 oz, and they have to be entered and paid for at the post office location that delivers to the area for which the mailing is intended. The mailing needs no addresses, and can be sent to every address in a carrier route, neighborhood or zip code. The sender needs only to add a USPS-specified generic salutation in the address area. Mailers can use a USPS-provided generic permit and pay at the front counter with cash, check or credit card.
The retail option is good for small, local businesses looking to increase their profile, and particularly enticing to those who aren’t used to filling out postal forms and keeping up with the latest rules and regulations. But there’s another side to EDDM, intended to accommodate larger mailings and wider audiences. Sending a campaign this way allows for larger pieces, as well as more of them, but requires the mailer to have an active permit account. Such mailings must be entered at the BMEU much like a regular mailing.
At iPresort, we’re ready to help both kinds of customers realize the advantages of Every Door Direct Mail. Whether it’s inkjet printing the salutation and address line info for a small, local mailing here in the Dallas area, or doing all of the preparation work for a large, national campaign, we know how to make EDDM work for your company.