Highlights Franklin D. Roosevelt John Lennon Ronnie Wood Did you know that the USPS designates October as National Stamp Collecting Month? Every fall the postal service kicks off the month-long celebration of philately by unveiling a new collector stamp series for the youth market. Stamp collecting was once the most popular hobby in the world, more »
Highlights Fewer pieces vs. fewer campaigns No spam filter Tangible message in hands Remember that old saying about dark clouds and silver linings? Sometimes I think a businessman must’ve coined it, because it seems that opportunity presents itself even in unfavorable economic circumstances. Near the end of fiscal year 2008, the United States Postal Service more »
Part 3 in a series on the benefits of different mail media. Highlights Proven high ROI Room for longer text Protect sensitive info Letter mailings are the venerable standard of the direct mail industry. There are very good reasons for this: letter mailings are the most versatile mail medium, and they traditionally produce a high more »