Like many other blog pages, ours is powered by WordPress software. While we are no strangers to the world of online media, we like keeping up with things and learning new ways to make use of communication technologies. So when we found out about WordCamp Dallas ’09, we wasted no time in registering for it. more »
Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual more »
Highlights Younger consumers still check mail Security of mail a plus Coupon mailers doing well Despite declining mail volume over the last few years, consumers have indicated that they still like to get things in their mailboxes. That is the conclusion Pitney Bowes’s most recent mail preference survey came to in 2007. The study found more »