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  • Personalized mailings offer exciting capabilities

    Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual more »

    Mail survey results may surprise you

    Highlights Younger consumers still check mail Security of mail a plus Coupon mailers doing well Despite declining mail volume over the last few years, consumers have indicated that they still like to get things in their mailboxes.  That is the conclusion Pitney Bowes’s most recent mail preference survey came to in 2007. The study found more »

    It’s a good time to mail

    Highlights Fewer pieces vs. fewer campaigns No spam filter Tangible message in hands Remember that old saying about dark clouds and silver linings?  Sometimes I think a businessman must’ve coined it, because it seems that opportunity presents itself even in unfavorable economic circumstances. Near the end of fiscal year 2008, the United States Postal Service more »