United States Postal Service Full Service Approved
DMM Advisory Today we updated our mailing standards to capture the following changes: Booklets: New Optional Design for Letter-Sized Booklets We revised 201.3.0 to modify language that refers to the bound edge of a booklet as an edge and to rename the bound edge as the spine; to modify the reference to cover paper for more »
Highlights Political parties spending more on mail Credit card issuers ramping up mail 1/3 of world’s mail is U.S. direct mail People have been predicting the demise of direct mail for the better part of a decade now. And it’s true that the current economic situation has hurt both mailers and the postal service. But more »
One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”