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  • Direct Mail Part of Economic Recovery

    Highlights Political parties spending more on mail Credit card issuers ramping up mail 1/3 of world’s mail is U.S. direct mail People have been predicting the demise of direct mail for the better part of a decade now.  And it’s true that the current economic situation has hurt both mailers and the postal service.  But more »

    Direct Mail Compliments Social Media Marketing

    One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”

    Personalized mailings offer exciting capabilities

    Highlights Open a dialog with customers Next step in targeting markets Develop/strengthen brand loyalty One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual more »