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Part 4 in a series on the benefits of different mail media. Highlights Cuts through mail clutter Starts conversations Always gets opened Dimensional mail is the one kind of direct mail that is universally loved. Successful mail marketers know that boxes and packages always get opened. Who doesn’t like getting a surprise gift in the more »
Highlights Ball State study Teenagers responding to direct mail Personalization increases effectiveness We old schoolers who have been in the mail biz for years know that our medium is still the most effective means of bringing in new customers. The exciting news is that results from research recently performed by Ball State University shows more »