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On August 27, 2010, we are attending an historic event in Addison, TX. It’s called OpenCamp, and if you are a webmaster, web developer, blogger, podcaster, social media enthusiast or someone who is interested in web content creation you should be there too. OpenCamp is the first multi-platform web conference to be held in the more »
One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”