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More than just affecting how well your campaign makes it through the mailstream, the paper you choose can contribute to the impression it makes on the customer who receives it. Your selection can be used to say something about your company or product. One of the trends that has developed over the last decade has more »
Our friends at Clampitt Paper have us thinking about the material that makes mailing possible. Every year, Clampitt puts together several Paper School events aimed at informing their clients on the subject of paper selection. It shouldn’t be surprising that the paper stock you choose can have a big impact on your mailing. It is, more »
Highlights 12 million more acres of forest 1.7 million trees planted Cutting through the advertising clutter If you regularly find your mailbox crammed with catalogs, coupons and credit card offers, it is understandable that you might think direct mail is stripping our forests bare. Understandable, but incorrect. In fact, according to http://www.abundantforests.org, there are 12 more »