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How did you celebrate Earth Day this year? Did you hear a lot of talk about going paperless and saving trees? I did. And every time I hear a comment like that I feel a little more irritated. Why? Because so many well meaning people have that ‘save a tree’ thing backward. It makes me more »
Our friends at Clampitt Paper have us thinking about the material that makes mailing possible. Every year, Clampitt puts together several Paper School events aimed at informing their clients on the subject of paper selection. It shouldn’t be surprising that the paper stock you choose can have a big impact on your mailing. It is, more »
Highlights 12 million more acres of forest 1.7 million trees planted Cutting through the advertising clutter If you regularly find your mailbox crammed with catalogs, coupons and credit card offers, it is understandable that you might think direct mail is stripping our forests bare. Understandable, but incorrect. In fact, according to http://www.abundantforests.org, there are 12 more »
