Putting mail to work for you: Dimensional Mail

Part 4 in a series on the benefits of different mail media.

Highlights

Cuts through mail clutter
Starts conversations
Always gets opened

Dimensional mail is the one kind of direct mail that is universally loved.  Successful mail marketers know that boxes and packages always get opened.  Who doesn’t like getting a surprise gift in the mail?

Dimensional mail is among the most costly mailing options, however that does not mean it [... Continue reading]

Give ‘em Something to Tweet About!

Highlights

Ball State study
Teenagers responding to direct mail
Personalization increases effectiveness

We old schoolers who have been in the mail biz for years know that our medium is still the most effective means of bringing in new customers.   The exciting news is that results from research recently performed by Ball  State University shows that we are right!

I recently attended two presentations about new [... Continue reading]