By Shaun Swegman Jr., on December 2nd, 2009
Highlights
Political parties spending more on mail
Credit card issuers ramping up mail
1/3 of world’s mail is U.S. direct mail
People have been predicting the demise of direct mail for the better part of a decade now. And it’s true that the current economic situation has hurt both mailers and the postal service. But as individual sectors of the economy are beginning to emerge from recession, advertising [... Continue reading]
By Shaun Swegman Jr., on August 20th, 2009
One of the more prominent forms of branding today is getting your customer base to personally identify themselves with your product or service. For example, every time you see a car with one of those Apple stickers on it, you’re seeing branding at work. That person is saying, “not only do I love my Mac, I consider it a part of my own identity. Hello, I’m a Mac.”
By Shaun Swegman Jr., on July 15th, 2009
Highlights
Open a dialog with customers
Next step in targeting markets
Develop/strengthen brand loyalty
One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual recipients.
Personalized mail has become a hot trend in direct marketing, and for good [... Continue reading]
