Personalized mailings offer exciting capabilities

By Shaun Swegman Jr., on July 15th, 2009

Highlights

Open a dialog with customers
Next step in targeting markets
Develop/strengthen brand loyalty

One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual recipients.

Personalized mail has become a hot trend in direct marketing, and for good [... Continue reading]

Posted in: Mailpiece Options, iPresort Total Fulfillment | One comment

Putting mail to work for you: Dimensional Mail

By Shaun Swegman Jr., on June 24th, 2009

Part 4 in a series on the benefits of different mail media.

Highlights

Cuts through mail clutter
Starts conversations
Always gets opened

Dimensional mail is the one kind of direct mail that is universally loved.  Successful mail marketers know that boxes and packages always get opened.  Who doesn’t like getting a surprise gift in the mail?

Dimensional mail is among the most costly mailing options, however that does not mean it [... Continue reading]

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Putting mail to work for you: Letter mailings

By Shaun Swegman Jr., on June 16th, 2009

Part 3 in a series on the benefits of different mail media.

Highlights

Proven high ROI
Room for longer text
Protect sensitive info

Letter mailings are the venerable standard of the direct mail industry.  There are very good reasons for this: letter mailings are the most versatile mail medium, and they traditionally produce a high ROI.

Though a letter mailing can be used effectively for a vast number of purposes, they’re [... Continue reading]

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