Direct Mail Part of Economic Recovery

Highlights

Political parties spending more on mail
Credit card issuers ramping up mail
1/3 of world’s mail is U.S. direct mail

People have been predicting the demise of direct mail for the better part of a decade now.  And it’s true that the current economic situation has hurt both mailers and the postal service.  But as individual sectors of the economy are beginning to emerge from recession, advertising [... Continue reading]

Move Update, Update

On Nov. 23, 2008, the United States Postal Service put Move Update requirements into effect for Standard Presort Mail as well as First Class Presort Mail. The good news is that the new implementation date of the Move Update non-compliance charge for Standard Mail pieces has been changed from May 11, 2009 to Jan. 4, 2010. Yet on the USPS Web site, the new standards themselves are still listed as being effective on May 11, 2009. We called the Move Update Support Department seeking clarification.

A postal service employee on the support line said it is possible that Standard Mail that does not comply with the new Move Update standards may not be accepted after May 11.

Postage Rate to Increase in May 2009

Postal customers can partially stave off the higher rates for a little while by stocking up on Forever stamps now. But be warned: many post offices have difficulty keeping them in stock. For mailers who use meters or permit imprints, there is no putting off paying the higher postage.