Fun times at WordCamp Dallas ‘09

By Shaun Swegman Jr., on July 22nd, 2009

WordCamp Dallas'09 Logo

Like many other blog pages, ours is powered by WordPress software. While we are no strangers to the world of online media, we like keeping up with things and learning new ways to make use of communication technologies. So when we found out about WordCamp Dallas ’09, we wasted no time in registering for it.

Now I will admit that at first I [... Continue reading]

Posted in: General, iPresort Total Fulfillment | One comment

Personalized mailings offer exciting capabilities

By Shaun Swegman Jr., on July 15th, 2009

Highlights

Open a dialog with customers
Next step in targeting markets
Develop/strengthen brand loyalty

One of the chief advantages of using direct mail is the ability to target your message to a very specific audience. Even better, modern print technology has enhanced that advantage by allowing the mail pieces themselves to be custom-tailored for individual recipients.

Personalized mail has become a hot trend in direct marketing, and for good [... Continue reading]

Posted in: Mailpiece Options, iPresort Total Fulfillment | One comment

Mail survey results may surprise you

By Shaun Swegman Jr., on July 9th, 2009

Highlights

Younger consumers still check mail
Security of mail a plus
Coupon mailers doing well

Despite declining mail volume over the last few years, consumers have indicated that they still like to get things in their mailboxes.  That is the conclusion Pitney Bowes’s most recent mail preference survey came to in 2007.

The study found that mail is overwhelmingly preferred for confidential information, such as bank statements, with 86 percent [... Continue reading]

Posted in: General, iPresort Total Fulfillment | Leave a comment
 
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